This blog was created in order to chronicle the journey of my mother and I as we focus on healthy living and  incorporate more superfoods into our diet.

Roles:

• Writing and editing content to create an online presence in order to tell a story and share information about healthy living.
• Expanding exposure and gaining readership by incorporating key marketing utilities like social media, analytics, and search engine optimization.

This was Seattle’s Union Gospel Mission’s first and very successful attempt at a fully integrated marketing campaign.  While many non-profits were struggling due to a downfall in the economy, this campaign gave the organization the needed boost to meet their income needs and continue offering their full services to the community.

Roles:

• Collaborated with a team to create consistent design and messaging in order to streamline the marketing efforts including direct mail, email appeals, website, social networking, radio events and staff involvement.
• Was able to share my input from what was learned during the first year implementation of this campaign which in return was expanded and able to carry its success the following year.

This event was created in collaboration with TOMS Shoes to provide shoes and other necessary items for the children who live in an orphanage in Uganda. This successful grassroots event was attended by over 150 people and 50 shoes were sold to benefit these kids as well as others around the world.

Roles:

• Made lots of phone calls and worked with the local community to secure an amazing as-sortment of food and beverages, all of which were donated.
• Designed the big impact and low cost decorations and managed the large group of volun-teers by thoroughly planning the design layout ahead of time and providing clear com-munication the day of the event.

This company needed a way to provide their clients and potential clients information about their business. This unique brochure was a huge project but has had an amazing impact on the company and is still being used today.

Roles:

• Created the 3-fold, folder style brochure that provided a place for sales people to add marketing literature specific to each individual client.
• Showcased photos of company’s finished products and designs bringing in customer feedback has been overwhelmingly positive.